Zurich Business Administration Paper 2004

To promote students' interests in the analysis of business situations, we title-sponsor the programme "Zurich Business Administration Paper 2004" which is a signature event organized by The Hong Kong Federation of Business Students. The topic of this year is "Globalization - Sound marketing mix for a global insurer". Over 150 teams coming from the 8 local universities and Tsinghua University joined the event, sharing their ideas on how to help us stand out in the local life market amid the keen competition.

Being the title-sponsor, our ex-CEO Mr Peter Schelling, who was also the Guest of Honour and our Director of Life Business Mr Denny Chan were invited to sit on the judge panel. Joining them on the judge panel include Mr Bernard Chan, the Insurance Functional Consitituency Representative to the LegCo, HK, Mr Richard Yuen, Commissioner of Insurance and Mr Roddy Anderson, Deputy Chairman of The Hong Kong Federation of Insurers.

Each team should play a role as a consultant of Zurich to present their 3-year marketing plans to help us stand out in the local life insurance market. After exciting and inspiring presentations, The Chinese University of Hong Kong beat the others and won the competition. The 1 st runner-up and the 2 nd runner-up were Hong Kong Baptist University and Hong Kong University of Science and Technology respectively. Besides, three more awards including Best Presenter, Innovative Idea and Audience's Choice were specially set up to address the teams with excellent presentation skills, the most creative ideas and the highest votes given by the audience. At last, the HKBU team took these three awards.