Media releases (For press only)

Zurich rolls out new branding campaign "Because change happenz"

As part of the marketing initiatives to unveil its new global branding campaign, Zurich Insurance Group (Hong Kong) ("Zurich") today launches its new TV commercials titled "Because change happenz". In a world where we face all sorts of unanticipated changes, Zurich offers its clients with active adaptability -- proactive, customized and trustworthy solutions.

Zurich is attentive to clients' needs and yet innovative in the insurance and financial advisory services to meet up the current and even possible challenges or risks faced by its clients.

This corporate brand campaign is distinctive from traditional insurance ads. Abridged in the taglines "What if..." and "Because change happenz", Zurich reinforces its brand promise of being clients' trusted life-long insurance partner.

The new TV commercials are composed of four stories, namely, "Jump Boots", "Airbag", "Tai-Chi" and "Store" under the theme Because change happenz". All of these ads are unconventionally presented via a 16 : 9 wide-screen mode, the first of its kind by the local insurer.

Johnny Chen, the Greater China CEO says, "As a global insurer that is backed up by 130 years of insurance experience, we are committed to actively monitoring the dynamic business environment and are able to bring to our clients diversified, personalized and tailor-made solutions that go beyond an insurance product. As such, we can help our clients to fulfill their wishes in their different life stages and to avert business and personal uncertainties. We would like to communicate our brand promise through this new ad campaign."

Through its ability to sense market needs ahead of time, Zurich has been introducing many the firsts to the life and general insurance markets for individuals and corporates. The innovative insurer pioneered to offer Cooling-off Period and Inflation Beater Rider in Hong Kong as early as in 1982 and Critical Illness Benefit. In addition, Zurich markets a series of professional liability insurance products to help professionals and businessmen manage their risks. "Zurich Advice", the brand new goal-based financial planning services and the new functional specialization structure allowing advisors to choose to be management or business partners, also represents a breakthrough in the current distribution and agency management model to ensure customers to enjoy reliable and consistent services.

Zurich's new advertising campaign will start appearing from today, with television spots, bus ads and print ads being rolled out in one shot.

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