Product provides multiple protection options to support more personalized coverage and seamless purchasing experience for customers
- Zurich and Citi jointly create a fast, seamless and fully digital insurance application journey for customers to apply for a brand-new Lifestyle Insurance Plan via the Citi Mobile® App
- The customizable protection plan offers five selective benefits including sports protection, outpatient medical benefit, mobile phone protection, worldwide personal belongings protection (upgraded) and rental income protection – which individuals can mix and match depending on their personal needs
- Get insured with a minimum of HKD 25 per month, and enjoy worldwide personal belongings protection to safeguard valuable items for extra peace of mind
Zurich and Citi have partnered together to develop and launch a seamless and customizable insurance proposition that can be accessed through the Citi Mobile® App for a fully digital and fast experience. The newly launched exclusive Zurich Lifestyle Insurance Plan provides customers with the freedom and flexibility to tailor their protection and coverage in a way that suits their diverse lifestyles. Citi has dedicated to setting up a digital ecosystem that integrates with customers’ basic needs of living, including dining, shopping, entertainment, travelling and wealth management. It aims to allow customers to enjoy a carefree and self-autonomous lifestyle. The newly available product is a testimony of this vision.
Digitizing and simplifying the insurance application process
The pandemic has accelerated people’s use of technology at an unprecedented rate, making it an irreversible trend. To align with the ‘new normal’, digitalization in the insurance industry is imperative. Zurich’s latest sales data shows that the number of new general insurance policies issued through its online direct sales channel in September 2022 has nearly doubled (99%) year-on-year, reflecting consumers’ change in consumption pattern and preferences for faster and direct ways to apply for insurance. This collaboration with Citi – which provides customers with an end-to-end digital experience – helps to simplify the insurance purchasing journey. Customers will no longer have to face complicated pain points such as filling out forms or switching platforms. With just a few taps on the Citi Mobile® App, customers can purchase the Zurich Lifestyle Insurance Plan with customized coverage. Payment is made through the app and policy can be issued instantly.
Jim Qin, Chief Executive Officer of General Insurance at Zurich Insurance (Hong Kong) says, ‘We are delighted to partner with Citi to tap into a new customer base leveraging the infinite benefits of API technologies and digitization. Hong Kong is an everchanging market. We will continue to focus on meeting various protection needs and offering the most convenient and flexible coverage for our customers by our innovative and personalized products. We will carry on with our customer-centric approach to ensure that we are adapting and innovating to meet customer needs and always optimizing their experience with us.”
Mendy Chung, Head of Insurance at Citibank Hong Kong, says, ‘Citi has been committed to providing our customers with quality insurance products and services. By partnering with Zurich and making use of digital technology to launch the Lifestyle Insurance Plan, customers can tailor their protections according to personal needs on the Citi Mobile® App. Personalized protections can now be purchased easily at low premium. We will continue to innovate for our customers to offer them with the most appropriate, comprehensive, and diversified protection.’
Pick and choose from five options to form personalized packages
Zurich recognizes customers’ varying lifestyles and protection needs in today’s ever-changing world. To suit Hong Kong people’s demands for speed, flexibility and efficiency, the Lifestyle Insurance Plan allows customers to customize their plan, by picking and choosing from five protection options, which come at a minimum of HKD 25 per month. Customers are automatically entitled to worldwide personal belongings protection (basic) when they choose from any one of the following five optional benefits for extra peace of mind in their everyday life.
Specially designed for sports lovers, the protection plan covers accidental bone fracture, ligament tear, tendon rupture and other serious injuries1 from recreational training, so customers can focus on recovery. Compensation starts from HKD 30,000.
- Outpatient Medical Benefit
Customers can enjoy worry-free access to healthcare services provided by designated network doctors, including general practice, specialty2, and traditional Chinese medicine. Each consultation at general practice, and traditional Chinese medicine costs only HKD 50 with a valid electronic medical card at the clinics of designated network doctors, and no additional claim procedures will be required. Moreover, customers can enjoy high-quality and convenient virtual consultation provided by designated network doctors anytime, anywhere3.
With mobile phones becoming indispensable in daily life, accidents, including cracked phone screens and breakdowns, are commonplace and can cause so much inconvenience and trouble. With this protection plan, consumers can enjoy reimbursement up to HKD 3,000 for their mobile phone maintenance.
- Worldwide Personal Belongings Protection (Upgrade) 4
The upgraded version provides additional protection on valuable personal belongings5 such as jewellery or handbags with an upper limit of HKD 5,000 per item, up to a total of HKD 20,000 per year. Customers will be able to enjoy personal belongings protection globally, and be insured against accidental damage, theft, and burglary.
Landlords are most worried about arrears in rent payments. With rental income protection, landlords can get a compensation of a maximum of HKD 30,000 per month for six months for the unpaid rent, in the event of their tenant’s failure to pay rental obligations.
The above package of optional benefits can be modified at the time of policy renewal to cater to the changing needs of the individuals.
Worldwide Personal Belongings Protection (Basic) 5
With any application of the above optional benefits, customers can enjoy an additional basic protection over worldwide personal belongings (such as clothes, shoes, handbags, or watches) of up to HKD 3,000 from accidental damage, theft, and damage.
From now until March 31, 2023, customers can enjoy a 6-month premium waiver on the brand-new Zurich Lifestyle Insurance Plan for the first policy year. Terms and conditions apply. For more details, please visit
citibank.com.hk/lifestyle1a.
Disclaimer and Cautionary Statement
Zurich Insurance Company Ltd (a company incorporated in Switzerland with limited liability) is the insurance underwriter of Zurich Lifestyle Insurance Plan (this “Plan”) and is solely responsible for all approvals, coverage and compensation of this Plan. The above information is for reference only and does not constitute any part of the insurance contract. For full terms and conditions and exclusions, please refer to the policy document which shall prevail in case of inconsistency. In the event of any discrepancy between the English and Chinese versions, the English version shall prevail. Zurich Insurance Company Ltd reserves the right of final approval and decision in respect of this Plan.
1For the maximum compensation for respective items (a) accidental death or permanent disablement, (b) cardiac arrest or coma, and (c) bone fracture, ligament tear or tendon rupture, please refer to policy terms and conditions.
2 The insured person must obtain a written referral letter from a General Practitioner on the list of network doctors before the insured person’s visit to Specialty medical services (except dermatology, gynaecology, ophthalmology, orthopaedics, otolaryngology and paediatrics).
3 The insured is only entitled to medical treatment and services that are considered medically necessary and provided by network doctors that are rendered by the service provider nominated by us at their clinics during clinical hours.
4 If Worldwide Personal Belongings Protection (Upgraded) is selected with a built-in Worldwide Personal Belongings Protection (Basic), the maximum benefit per year of Worldwide Personal Belongings Protection will be upgraded to HKD 23,000 in aggregate and the maximum benefit per item will be standardized at HKD 5,000 in aggregate. Any one single event of loss of personal belongings cannot be claimed for more than once during the period of insurance under the Zurich Lifestyle Insurance Plan.
5 Mobile phones, smart phones, tablet computers or laptop computers are excluded.
